December 09, 2014

7up Rolls Out New Identity

You'll be seeing a new logo for 7up soon - PepsiCo announced an updated visual identity - logo and packaging - for the well-known soft drink. The new look is designed by New York-based design studio Sterling Brands.

7up_2014_logo_detail_official

This new branding identity would be rolled out in 140 countries—according to PepsiCo, this latest redesign “builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character.”

 

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