What started out as a marketing gimmick and fundraising event by the man known as the French “Picasso” of pastries, Pierre Hermé, has since become an international phenomenon with gourmands set to celebrate the airy, fairytale pastry in Toronto, New York, Mumbai and Vancouver.
Declaring March 20 World Macaron Day nine years ago was Hermé’s way of bringing the French pastry into the international spotlight at a time when the light meringue-based pastries were still a novelty in bakeries outside France.
Macarons have almost become commonplace in gourmet pastry shops around the world, sharing shelf space with croissants, lemon tarts, muffins and éclairs.
The occasion was also created to help raise funds for cystic fibrosis.
Declaring March 20 World Macaron Day nine years ago was Hermé’s way of bringing the French pastry into the international spotlight at a time when the light meringue-based pastries were still a novelty in bakeries outside France.
Macarons have almost become commonplace in gourmet pastry shops around the world, sharing shelf space with croissants, lemon tarts, muffins and éclairs.
The occasion was also created to help raise funds for cystic fibrosis.
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