August 14, 2014

Coca-Cola's Iconic Taste has its own Exquisite Glass

ICONIC TASTE + EXQUISITE GLASS = THE REAL THING A SPECIFIC SHAPED GLASS BASED ON A SENSORY WORKSHOP
 
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Riedel, the 300 year-old family owned company credited with revolutionizing glassware for the enjoyment of wines and spirits, announces the debut of the COCA-COLA + RIEDEL GLASS. Created in collaboration with Coca-Cola, the introduction marks Riedel’s first functional glass developed outside of wine, beer and spirits. The COCA-COLA + RIEDEL GLASS was developed with a tasting panel, led by 10th-generation Riedel owner Georg J Riedel. The panel, that included top flavor experts with the most intimate knowledge of Coca-Cola flavors, tasted the iconic beverage from numerous glasses of different shapes and sizes. The panel unanimously determined that the resulting glass delivers the optimal Coca-Cola taste experience, enchanting all the senses with the unique flavors of one of the world’s most celebrated beverages.
 
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The visionary collaboration began in early 2013, when The Coca-Cola Company approached Riedel Crystal to create a vessel for the enjoyment of Coca-Cola. Georg Riedel reflects, “Riedel is thrilled to be given the opportunity to develop a glass for one of the world’s most valued brands, and to provide consumers with a glass that delivers the optimal Coca-Cola experience.” Riedel, pioneers in the creation of functional glassware, guided the creative process, in partnership with Coca-Cola to ensure that the ultimate creation was the perfect blend of art and science. To discover what, if any, effects glassware of different size and shape had on the perception of the beverage, Coca-Cola experts explored the profound differences in flavor illustrated by different shapes, namely, how vividly certain shapes enhance the experience and unique flavor balance of Coca-Cola.
 
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The resulting COCA-COLA + RIEDEL GLASS was inspired by the original Coca-Cola “Contour” bottle, one of the most recognized packages on the planet, patented nearly 100 years ago, in 1915.  The glasses are now available in Lebanon for $19.

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