March 22, 2014

Oprah Launches Her Own Tea with Starbucks

Just when you thought Brand Oprah couldn’t extend into any new categories, the media queen can now be found in a Starbucks near you: with the Teavana Oprah Chai Tea. o-STARBUCKS-HOWARD-SCHULTZ-OPRAH-OWN-SSS-facebook-e1395257054170 The drink will be on sale at both Starbucks and its newly acquired and growing line of tea stores, Teavana, starting April 29th. Oprah Winfrey personally developed the tea with Teavana’s leading teaologist Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos, will be made available to customers in time for Mother’s Day in the U.S. and Canada in handcrafted latte and loose-leaf tea formats. “I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend." Proceeds from sales will go towards philanthropic ventures focused on education, including the Oprah Winfrey Leadership Academy for Girls, the billionaire talk show mogul’s South African girls’ boarding school.
Categories: News

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