February 12, 2015

Salted Caramel Chocolate Enters Mainstream Market with New Galaxy

Salted caramel chocolate has just entered the mainstream market with the launch of Galaxy Salted Caramel expected out end of February. The yummy chocolate flavour will soon be enjoyed by everyone...

Galaxy Salted Caramel

Mars Chocolate UK will be making this new chocolate bar a permanent member of the Galaxy family, bringing the major food trend of combining sweet and savoury. Available for retailers from 22nd February, Galaxy Salted Caramel will launch in a single 48g bar and a large 135g bar, great for a treat or to share with friends and family.

The redesign of the Galaxy Caramel Collection will standout on shelf and create a differentiation to other variants, building on the success of Galaxy Smooth Caramel, which currently outsells the next best-selling caramel variant.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “We’re delighted to launch brand new Galaxy Salted Caramel and unveil a redesign of the entire Galaxy Caramel Collection. The Salted Caramel food trend is here to stay and we’re confident that the new bars are going to be popular among consumers wanting to try something different.”

With caramel the nation’s favourite variant in the block category, new Galaxy Salted Caramel is sure to be a hit with consumers.



Categories: News Chocolate





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