April 11, 2013

Sohat Launches New Glass Bottles: I Imagined it Differently

How many times have you heard me complain about those plastic bottles served especially when served in high end restaurants. One thing I can't stand, well after garlic and onions, are those cheap plastic water bottles served in most restaurants; and I'm talking here about Restaurants and not Cafes.... I think my nightmare is almost ending - or is it?


In all Fine Dining restaurants around the world, when everything is perfect from the cutlery to the plates,  professional service, premium food and an architecture that cost millions, something that kills all this luxury is a plastic bottle standing in the middle of the table like a bad ingredient. A great initiative, indeed, has been made by Sohat, one of Lebanon's popular water companies. Sohat has launched their new glass bottles taking a step forward in the water business. The new glass bottles are simple in design and straight to the point. Purity was the motto... Purity of life, purity of the source, purity of the water. Using the same Grotto logo, Sohat engraved it in a glass bottle and stuck on it is a transparent label with the ingredients and details of the product. Looking at it from a distance, you just enjoy the class immersing from this conical shape. First seen by the public at Horeca, this new bottle is expected to be released into the market in May 2013 in two different sizes, the 1L and the 33cl.


Here, I take a step back and ask myself:

  • Why would we want a bottle like that when it's going to be priced higher than the international brands (An average of 8,000L.L)
  • This bottle is non-recyclable and will flood the country with an additional unneeded quantity of waste

What I dreamt about:

  • I imagined a pure glass bottle that will upgrade our culinary industry
  • At half the price of the international companies served in fine dining restaurants (Evian and Aqua Panna) which are available at 7,000L.L
  • Why do we need a 33cl bottle ?
  • A Recyclable glass, reducing the use of dangerous plastic

Now, come to think of it... let's stick to the plastic bottles we have and when needed, we will pay 7,000L.L for an Aqua Panna, considering that it is owned by the same group that manages Sohat.

Categories: News





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