Coca-Cola goes to great lengths to ensure its beverages are always within an arm’s reach of desire – even in a galaxy far, far away. When Star Wars: Galaxy’s Edge opens on May 31 at Disneyland in Anaheim, Calif. and Aug. 29 at Walt Disney World in Orlando, Fla., park guests can stay refreshed – and immersed in the Star Wars storyline – with custom bottles of Coca-Cola, Diet Coke, Sprite and DASANI.
The Coca-Cola Company introduces hundreds of new products each year to give people more of the drinks they want in a range of innovative packaging – but none quite like this. Spherical “orb” bottles – which will be exclusive to Star Wars: Galaxy’s Edge – stay true to the Star Wars aesthetic with a rounded look, resealable caps and brand names printed on scuffed, rusted labels in Aurebesh, the written language featured in the film franchise.
Star Wars: Galaxy’s Edge invites fans into the Star Wars universe through immersive, multi-sensory experiences – from flying the Millennium Falcon, to building a lightsaber, to grabbing a bite to eat at Oga’s Cantina. For the first time ever, fans will be able to live out their very own Star Wars adventures amidst geological formations on planet Batuu, in the outermost rim of the galaxy. Every detail in Disney’s largest-ever, single-themed land expansion was designed with an authentic Star Wars feel that never breaks character or strays from the mythology.
Matt Cooper, an associate industrial designer at Coke, said the project challenged his team to “take our brands places we’d never taken them before.” Specifically, Batuu.
“We wanted to create a package that would appear like it was pulled off a ship or left behind and repurposed as a bottle of your favorite Coca-Cola beverage – all with visual cues that keep you in the Star Wars storyline,” Cooper explained.