Starbucks announced that the company is planning to start delivery system next year... What do you think about this?
On the company’s most recent earnings conference call, Mr. Schultz said Starbucks’ numbers reflect a decrease in traffic to malls and other retail destinations as consumers go shopping online. If fewer consumers are coming in contact with Starbucks, the chain figures one solution is to take its beverages and foods to them. To that end, Starbucks plans to debut delivery service in select markets in the second half of next year.
Mr. Schultz said the new service will be incorporated into Starbucks’ “Mobile Order and Pay” app, which will be introduced nationwide in 2015.
The Seattle coffee chain is looking to implement a mobile ordering and payment system… “our version of e-commerce on steroids,” according to Starbucks CEO Howard Shultz.