March 13, 2018 Dubai UAE GCC Middle East

Sugar Factory: Hardcore Food, Fun, Colors and Positivity

Non-smokers friendly

3.85 out of 5 based on 1 professional review.


Welcoming: 4/5

Food Temperature: 9/10

Ambiance / Music: 7/10

Menu Choice: 4/5

Food Taste: 21/30

Architecture / Interior: 9/10

Food presentation: 9/10

Service: 7/10

Value for money: 7/10

When a place is called “Sugar”, prepare yourself to have a rush. Sugar and sweet things is what they do, with portions that are heavier and bigger than “The Cheesecake Factory”, the “Sugar Factory” promises a unique experience inspired by the streets of Beverly Hills. Sugar, desserts, sweets and unconventional food best enjoyed on Instagram; the plates are huge and colorful created to be instagramable. Let’s have lunch at “The Sugar Factory.”


It’s a huge and impressive place decorated with a hundred photos of celebrities eating sweet food, a big led screen, a candy shop and a seating area. Everything is grandiose, a high ceiling, a big screen, big silos of candies, crystal chandeliers, big-sized marble tiles and relaxing sofas. Black and white are the colors and the food ads the touch of rainbow fun.

A fun place makes you smile and feel happy. Positive vibes, a happy mood, bright colors and a varied menu of endless possibilities. Huge! Big portions!

The juice is more of a jar for eight persons; colorful juice jars made of colorful mixes your kids will love. The dry ice drinks make the kids want to come for them again.

Lunch starts with a basket of chips with their sauce and then the giant juices land on your table. Giant glasses, one pink and another white one, boiling from the inside and out in a fun way like nitrogen liquid. 


Food is good! Instagramable and good heavy American diner food;

  • Loved the crispy waffle with fried chicken on top seasoned with maple syrup. A hardcore crunch, juicy chicken and sweet maple juiciness without a single drop of oil.
  • The mini colored burgers have a disgusting taste. Very heavy and extremely spiced close to inedible meat patty stuffed inside a colored bun. That’s a nice presentation but not the meat; yuky!
  • A giant pan hosting a thick and giant pancake, a fluffy pancake covered with Nutella and decorated with bananas and marshmallows. Yummy!
  • The red velvet cake: excellent! Super duper juicy extremely flavorful, intensely aromatic, not a single sugar crunch, adequately creamy and not heavy. Bravo!


A nice discovery: A fun place I enjoyed visiting! Give it a try, it’s unconventional and surely not a daily stopover but an interesting -every other month- experience.


Suitable For: Family Get Together


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been there? what was your impression? (0/10)

never again