Two huge buckets of Chicken have taken Zalka highway by storm... A new interesting initiative by KFC which you can't but notice. Even though I didn't eat KFC in years, this activation might bring me back in.
I don’t know if you have noticed the huge KFC installation on the Zalka highway. It’s a part of a new campaign by KFC, #BucketUp. KFC wants costumers to vote for their favourite team, Spicy or Regular, via Instagram or www.kfcbucketup.com. When you vote, you will get a chance to win your weight in chicken. You might have noticed the huge scoreboard, keeping track of the results and serving as a real-time social feed. The giant 3D chicken buckets are connected to the scoreboard and they move up and down every time someone votes.