September 22, 2014 Beirut Lebanon Middle East

Cinnabon: Signature Rolls… and Bad Service

It’s been a long time since I had some cinnamon rolls. If my memory serves me right, I remember passing by Cinnzeo on the Zalka highway, in 2003, every single day of the week, after university, to indulge in one of their mouthwatering cinnamon rolls. I still remember this fine dough, so fluffy, so light although loaded with rich ingredients. 


The way I ate it became a ritual. I always started with the borders while keeping the heart until the end. After removing the envelope, the fluffy core was just waiting to be enjoyed as it melted under my teeth like butter. I miss that… so I decided to go and try some rolls at Cinnabon.

If you’re unfamiliar with Cinnabon, it is a chain of American baked goods stores and kiosks. The company's signature item is a large cinnamon roll. A cinnamon roll is a signature sweet roll: Its main ingredients are flour, cinnamon, sugar, and butter, which provide a robust and sweet flavor. In some places it is eaten as a breakfast food and is often served with cream cheese or icing.


Today, after lunch at Beirut City Centre’s food court, my family and I stopped for some fine hot rolls. You can’t miss Cinnabon since the appetizing smell that’s coming out of the oven magnetically attract you to their spot.

Unfortunately, you are not welcomed but pushed away by a bunch of unprofessional employees who don’t smile, don’t welcome you, but instead make you feel guilty for ordering and wasting their time. I ignored their attitude… to be honest as I was drooling for some of their specialties. My mouth watered while looking over the countertop. But nevertheless, their attitude will make think twice before coming here again.


Their star product is their Cinnabon roll. Cinnamon and brown sugar between tender wraps of dough… yum, while the sticky frosting caress your every taste bud – expect to moan from enjoyment.

Even though fatty and heavy, you can’t but enjoy every single bite… all the way.

The Classic Cinnabon has 813 calories, 32 grams of fat, 8 grams of saturated fat, 5 grams of trans fat, 67 milligrams of cholesterol, 801 milligrams of sodium, 117 carbohydrates, 55 grams of sugar, 4 grams of fiber and 15 grams of protein.

I enjoyed its fluffiness, the dough that melts under your teeth like butter, the richness of the ingredients, the sweetness, the butter and the cinnamon flavor which opens up your appetite the minute the first bite gets closer to your mouth. The blend of cream cheese frosting alongside the dough is just perfect. In regard to the ingredients for the Classic Cinnabon Roll, the rolls contain wheat, buttermilk, soy, and eggs. The frosting contains cream cheese, eggs, milk, margarine, and natural and artificial vanilla and lemon flavors.


Served warm, this dessert is a meal on its own. The borders are lightly crunchy with a soft and sweet heart filling that will take your breath away. I personally think that the dough is a bit undercooked, as we Lebanese would say “m3ajneh”. Cooked for two or three minutes more would have been enough to make it perfect. 

For LBP5, 500 you can enjoy this fine piece of dessert while passing by The Beirut City Centre. 





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