May 11, 2015

Coca Cola Goes Braille: Blind People Can Now Enjoy their Names on a Coke

Coca-Cola has launched new cans and bottles printed in braille, so blind people can read their names and enjoy them just as much as the others have while the brand launched popular "Share a Coke" names-on-cans campaign. coca-cola-coca-cola-braille-media2-promo-design-371996-adeevee

In Mexico, ad agency Anónimo worked with the soda company to make braille versions and in Argentina, Coke and agency Geometry Global printed braille bottles for members of Los Murciélagos (The Bats), a blind soccer team that's made headlines internationally in recent years. Those bottles were also personalized with the players' names...

Love the idea... Hope we get them soon...

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