August 12, 2013

Dunkin' Donuts Copying the Cronut: Making the Invention Global

The Cronut, the pastry made up of layers of croissant dough deep fried and filled with vanilla cream that’s taken the pastry world by storm, may have some new competition. cronuts-south-korea Far from the cronut’s birthplace - Dominique Ansel Bakery in New York City – a similar creation was introduced last weekend. Meet the New York Pie Donut, now offered by select Dunkin’ Donuts locations in South Korea. The pastries, according to Quartz, are being sold  in the high-end Seoul neighborhood of Gangnam, as well as Jamsil and Myungdong. Photos on the Dunkin’ Donuts Facebook page show people lined up to sample the pastry. South Koreans apparently are just like us. New Yorkers have been lining up outside Dominique Ansel Bakery every morning to taste the popular pastries, which sell for $5 each. Readers, what do you think? Is this a cronut copycat?
Dominique Ansel Bakery in New York introduced its croissant-donut hybrid, which is deep-fried in grapeseed, this spring. The cronuts, which retail for $5 a piece, are so popular that they are sold on the black market for up to $40 apiece.

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