Heineken's 'Cities of the World' is aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The campaign includes special edition Heineken® bottles.reinforcing the notion that men should never stop exploring their own urban backyard.
Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.
"The 'Cities of the World' campaign aims to inspire and motivate them to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities."
The global launch started in the US a few months ago and seems to have found its way into Lebanon.