March 20, 2014 Lebanon Middle East

Lebanon's Product of the Year: 2014

‘Product of the Year’, renowned worldwide across 42 countries and the largest consumer-voted award for product innovation, honored this year’s most innovative consumer products, on March 19th, at its 4th annual award ceremony at the Movenpick Hotel in Beirut. The gala dinner was attended by hundreds of guests, distinguished business people and media partners. POY_LEB-2014-LOGO This year’s winners originated from a wide range of categories; from dairy to pre-cooked food, cleaning to solar system products, and feminine to pet care, to name a few. The awards entailed of 39 main categories of local and international consumer products, and awarded brands for exceptional innovation and excellence in the consumers’ goods sector, based on a survey conducted by IPSOS, the leading global market research company. Commenting on the occasion, Dory Kfoury, CEO of ‘Product of the Year’, Middle East and North Africa stated that, “We are thrilled to award brands and offer them a World-Class recognized Label which is proven to give an added value to their products and enhance the brand image.” It pays to innovate. “Investing in innovation sets companies apart in the eyes of consumers and ‘Product of the Year’ provides the opportunity for brands to capitalize on our stamp. We run categories that reflect what is going on in the market and innovation is measured in the way it is understood by consumers,” added Kfoury. The process of nomination and judging of each product category involves a large representative panel of 1200 consumers from across Lebanon. The study, conducted by IPSOS and based on precise insights, indicates consumers’ patterns and preferences, where they are surveyed on product innovation, usage, satisfaction and purchase intent. POY- Winners group picture ‘Product of the Year’ runs under the purpose to guide consumers to the new products in their market and reward manufacturers and distributors for excellence and innovation. It recognizes products through an independent process and plays a pivotal role in reinforcing the importance of completion among top brands. Below are the food related products:


Product Name

Lebanese coffee Macumba Cafe
Luncheon Meat Zwan Luncheon Meat (LM) with Olives
Fresh chicken Hawa Chicken Fresh Chicken & Cuts
Sauces and condiments Heinz Ketchup Squeeze
Grains Aoun Grains
Custard Delta Custard, Custard Chocolat
Pickles Gardenia Grain D'Or Pickles
Olive oil Boulos Olive Oil
Canned Sea Food Monarch Sardines Line
Marinated Chicken Tanmia Fresh Marinated Line in cook-in-bags
Soja Beverages Bjorg Vegetable & Soy Drinks
Rice Achkar Rice
Traditional Lebanese food Al Rabih Homos Tahineh& Baba Ghannouj
Honey Al Shifa Natural Honey
Canned Vegetables Monarch Mushrooms Whole And Pieces
Non Alcoholic Beer Bavaria - Non Alcoholic Malt Drink
Tea Lipton Yellow Label Tea
Seasoning Mama's Garlic Paste
Growing up Milk BlediKid
Charcuterie La Piara Olives Mortadella
Edible Oil Slim Sunflower, Corn and Canola Oil
Ice Cream Les Saveurs - BonjusIceCream
Pasta Piorelli Pasta line
Labneh Center Jdita Labneh
Frozen Food Tony's Food Pastry
Jelly Delta Jelly line
Eggs Hawa Chicken Fresh Eggs
Nuts Nutisal (Trio Kernels, Super Extra, Classic Mix)
Spices Gardenia Grain D'Or Spices Jars
Vinegar Boulos Vinegar
Sweets Monarch Peanut Butter Creamy
Categories: News





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