Michelin joins the fast pace of the 21st Century by entering the online reservations market. Michelin does so strongly by acquiring the leading European online booking service BookaTable.
Headquartered in London, BookaTable features more than 15,000 establishments using its service across Europe, and saw more than 34 million covers booked in 2015.
The partnership started between Michelin and BookaTable in March 2013, when we saw reservation solutions integrated into the Michelin Restaurants offering bookings via both the web and mobile applications.
Michelin plans to roll out the service in new countries, more so Scandinavia.