For New Yorkers, and most of the world, it’s essential to save time and move quickly, and this is why just across from the New York Stock Exchange, Starbucks is opening its first-ever express format store at 14 Wall Street. Most Starbucks stores are designed in layers, integrating community gathering spaces, working environments and immersive coffee experiences, all in one location. This new express format store will be one of the most streamlined experiences in the company’s portfolio.
This pilot project is tailored for customers on-the-go who want high-quality Starbucks products in a beautiful environment, coupled with the efficiency that comes with knowing what they want, quickly. Simply put, this format is the “espresso shot” version of the store experience Starbucks is known for.
“This location on Wall Street was intentionally designed to take what’s at the heart of our cafés and distill that for a smaller space,” said Bill Sleeth, Starbucks vice president for Store Design. “It is the perfect example of how to balance high design, attention to detail and efficiency, while maintaining what is unique to who we are – our coffee and the connection between our customers and partners.”
A compact 538 square-foot location offered the team a unique challenge of maximizing the space while making sure customers had a fast, convenient experience.
Starbucks plans to open four more express format stores in New York in 2015 as part of this pilot project. The company will continue to invest in New York, bringing experiences that evolve with the needs of the customer, notably with Mobile Order & Pay and a delivery pilot debuting in the city later this year. In addition, Starbucks will add 500 coffee-immersive Reserve bars worldwide serving rare, small-lot coffees, and will open another Roastery, in Asia, in 2016.