Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, which premiered during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and yellow – but it has opted to swap out italics in favour of a more minimalist typeface.
The new symbol – featuring one yellow and one green arrow – is curved to form a large, graphic “S” shape.
"The Subway brand is recognised throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage,” said Suzanne Greco, president and chief executive of Subway.
The new identity is expected to roll out across all Subway restaurants, communications, and digital experiences worldwide in early 2017.