On the occasion of the World Fair Trade Day and under the patronage of HE Mr Michel Pharaon, Minister of Tourism, Fair Trade Lebanon organized; for the third consecutive year; an awareness day aimed at promoting fair trade principles. The event took place Sunday, May 11, 2014, at Beirut Souks from 11:00am to 6:00pm.
This initiative is part of the global campaign coordinated by Fairtrade International, and relayed by Fair Trade organizations in more than 80 countries. Representatives from Fairtrade International, World Fair Trade Organization and other fair trade organizations (Germany, France, Kenya, Algeria, Tunisia, Morocco ...) were present to encourage socially responsible consumption in Lebanon. Fair Trade Lebanon, partner of Fairtrade International, works towards raising the awareness of the Lebanese public to the concept of fair trade: improving the living conditions of Lebanese farmers and producers in the rural villages of Lebanon and assists them in the certification of their products. Its main mission is to offer a viable economic model to farmers and women’s cooperatives by selling their products at a fair price on the local and international markets. Fair Trade Lebanon Shop