June 03, 2018 Lebanon Middle East

Haagen-Dazs; A Creamy Ice Cream, A Sexy Brand

Häagen-Dazs started in 1921 in New York, as a family business. In 1961 Mr. Mattus “the owner “, decided to create a new company dedicated exclusively to produce the only best ice cream available. He called his new super-premium brand “Häagen-Dazs”. I'm a fan of the brand and love their ice cream.

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Mr. Mattus and his team continued their meticulous work to create new flavors. A simple flavor like strawberry, for example, was in development for a full six years while the Häagen-Dazs team searched for all types of strawberries worldwide. At the heart of every ice cream recipe is always fresh cream, egg yolk, skimmed milk, and sugar, combined with fine ingredients from around the world. There are no artificial colors in Häagen-Dazs ice cream.

To create the subtle flavors, no trip is too long to find the finest ingredient: the sweetest sun-ripe strawberries, the finest cocoa, the most well-scented vanilla and the best coffee.

The First Shop Häagen-Dazs was founded in 1976 in New York by Doris, the daughter of the founder of the brand, which had to quickly develop the network of Häagen-Dazs shops across the country after the success and popularity that had the first store.

The shops have subsequently become a truly global phenomenon with the launch of stores in Japan, France, and Great Britain.

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In Lebanon, the first shop was established in 2003 and was succeeded by the openings of other stores. Another genuine friendliness and relaxation atmosphere that invites you to become completely immersed in a world of greed, sharing and fun. In 2004 the shop of ABC Achrafieh celebrated its opening and a few years later, in 2010, it opened yet again in ABC Dbayeh and Beirut Souks. Another genuine friendliness and relaxing atmosphere that invites you to become completely immersed in a world of greed, sharing, and fun.

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Häagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.

Since 1992, most of the world's Häagen-Dazs products have been manufactured at a plant in Tilloy-lès-Mofflaines, France.




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