September 24, 2015

Celebrating New Season with a New Flavor

Starbucks introduces its first new autumn espresso beverage in four years - Toasted Graham Latte. The new handcrafted beverage will be available in Starbucks® stores across the United States and Canada...

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When Starbucks beverage R&D manager Yoke Wong set out to create the new beverage, she found inspiration in an unusual place. “I thought about the back-to-school season and looked at the latest food and beverage trends,” said Wong. “What I found to be quite popular in the U.S. is the taste of cereal milk, the delicious leftovers in your breakfast bowl.”

Intrigued by this trend, Wong soaked graham crackers in milk to replicate the taste of cereal and learn more about the milk’s texture. For additional insight, she explored the culinary world in Europe. “I learned that many Italian gelato shops serve a flavor called Fior di Latte, which means the 'flower of milk,'" said Wong. “It’s like a smooth vanilla crème and is very popular.”

Jimmy Balch, senior designer for store promotions at Starbucks, was asked to create a paper cup for those who relish the autumn season.

“While there are many customers who want to hold onto summer, there are others who can’t wait for it to end,” he said. “We wanted to give those who celebrate fall something special.”

 

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