March 07, 2014

ICEHOTEL and MINI Create a Deluxe Suite for the Winter Season

ICEHOTEL and car manufacturer MINI have created a deluxe suite for the winter season. Each year the Ice Hotel invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. The MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.

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The result is MINI Evolution – an upscale hotel and design experience, for which MINI’s familiar forms were combined with the environment of the ICEHOTEL and the evolution of housing – from ancient caves to today’s modern rooms.

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The  suite tells the story of the transformation of an icon and the fascinating evolution of animals and objects that proudly want to become a true MINI. Guests are invited to dream in silent excitement and experience an unknown MINI world in which – like in the ICEHOTEL – everything becomes possible.

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This truly spectacular suite for two, includes an en-suite sauna, relaxation area and toilet – and a MINI Country Man at your disposal. And, they've thrown in an extra 20 tons of ice and lifted the ceiling by a meter. The MINI Evolution Deluxe Suite will be available until April 2014 for $2,100. The hotel offers a total of 13 art suites and two deluxe suites.
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