The business is owned by the car world’s favorite trio of Richard Hammond, James May, and Jeremy Clarkson. Not a lot of people know this, but the guys are quite the foodies and they're really keen to explore this territory.
The platform is built in a really clever way (think Tasty marries IG) and it allows food bloggers, casual eaters, and booze journos to share everything they love about food and drink. Basically, it should be pure food-entertainment! At least that’s the plan.