Housed in a Haussmann-era apartment building, the inner courtyard has been transformed into Apple’s grandest Forum, dedicated to free Apple sessions. A careful blend of historic and modern architecture, the store design honors the building’s past while introducing modern spaces. The facade and entryway have been meticulously restored and the Burgundy stone of the exterior has been carried throughout the building. French oak parquet floors line the upper levels, which aim to revive the building's original spirit by restoring the detailing and interconnected spaces of the quintessential Parisian apartment.
Several of the design features also serve an environmental purpose. A sculptural roof light covers the courtyard, providing sunlight to the space below and generating renewable energy with integrated photovoltaic panels. An integrated rainwater collection system provides water for the bathrooms, trees and green walls. Like all of Apple’s facilities, Apple Champs-Élysées is powered by 100 percent renewable energy.