Beyoncé has already starred in four Pepsi ad campaigns but now the superstar's face is on the can. She is now the "brand ambassador" - a deal reportedly worth $50 million for Pepsi.
The 31-year-old crooner will become the face of Pepsi, appearing on soda cans and bottles and cardboard cutouts in stores, PepsiCo. She will also power an advertising campaign timed to coincide with the release of her new album next year, reports said.
Beyoncé will now collaborate with the company on creative projects, social media and live events, including an upcoming world tour.