Variety-seeking Coca-Cola fans will soon have a new fun-yet-familiar flavor to reach for. Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar – the first Coca-Cola trademark flavor innovations in over a decade comes in in a range of packaging options.
The team considered three other flavors – raspberry, lemon and ginger. But the combination of orange and vanilla emerged as the clear favorite in focus groups.
Last summer, Coke Orange No Sugar launched in Australia and Coke Orange Vanilla was available in Canada. Consumers in both markets loved the taste.
“We wanted to bring back positive memories of carefree summer days,” Coca Cola explained in a press release. “That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”