As your restaurant business becomes more popular, it is only natural to consider turning to social media to attract even more visitors by spreading the word online. If you want to make your restaurant brand look special in the eyes of online visitors and make them recognize it right away, you should consider creating engaging social media content. To put it simply, it should make you stand out from the competition and make people feel inspired as they browse through your posts.
The best method would be mixing interesting information with the feedback from your clients. Such an approach will make people want to read further as they find out about the creative ways to use one's leftoversor learn about the latest campaigns that your restaurant offers. After all, when you visit a social media page and read about how some tricks can save your funds or make your date with a significant other special, it will make people remember you and come back again. Essentially, social media is about creating some engaging content that inspires!
Writing an Engaging Restaurant Social Media Content Tips
- Study Your Target Audience.
One of the best ways to make your restaurant’s social media content engaging is knowing your audience and exploring the list of things that you want to be known for. For example, if your restaurant is aimed at those people with low income, it would not be ethical to advertise some luxury hotels in Dubai or discuss those offerings that these people might never be able to afford. The same relates to talking about Amazon forests by ignoring the local community events even if you belong to environment-friendly restaurants. The key is to focus on relevant issues and estimate your audience with all the may interest them. It must be inspiring and narrowed down to those things that people might be looking for. The more you can tell about your restaurant and approach to cooking, the better!
- Provide Product Reviews.
Your social media is the primary way to share your client’s feedback and post various product reviews. If you are not good at writing or worry about having everything stylish and clear, you can order product review writingbased on your existing ideas. The most important is to create something that would be clear and well-structured in terms of ingredients and grammar. Yes, some visitors will pay attention to correct spelling and accuracy as it is one of those “proofs” that you care about your customers.
- Offer Some Cultural Background.
Do not forget about offering some cultural background by sharing interesting posts about the food culture of the various countries and the species that are used in this or that restaurant's offering. You can also connect your menu and the visuals with these posts as you explain your design and focus on some socio-cultural issues. You can also consider adding useful information regarding dining culture and tips for parents with young children as many people seek this information and will be happy to find it on your social media pages
- Introduce Your Chief & Employees.
Do not forget to introduce your chief and the restaurant's employees by posting basic information about them and discussing their special skills. It will make people recognize every person as they visit the restaurant. This psychological aspect is also important for every visitor because people tend to connect faces with the place that they plan to visit. In practice, when they meet your restaurant’s chief, they will already feel more confident as they know that they are in the correct place and can order something cooked by a person with due experience and excellent skills.
- Create Video Tutorials.
We all like to cook and enjoy it when we discover special cooking tutorial videos online. If your restaurant can add videos to your social media page, it will make it stand out right away as your SEO ranks will grow just like mushrooms after the rain! Seriously, adding multimedia content in addition to the text posts is a safe pathway towards social media recognition and success. Do not forget to add a special logo and branding to your videos to avoid any copyright issues.
- Organize Live Streams.
If you have a party or a special event organized at your restaurant with a live music performance, think about starting a live stream that can help people see that you also have a great local community and a safe party environment. It is also a good way to get new visitors and increase your popularity online. As the world is slowly lifting social restrictions, it is also a good way to show that you do everything correctly and follow the rules.
- Participate in Special Social Campaigns
Social media is called so for a reason! Organize various charity and social campaigns, participate in online partnership programs. If you are not sure how to start your own campaign, consider posting a proposal where you offer what you could do as a restaurant by inviting people to participate in your project. It will also help to make your social media content more vivid and will let you engage in interesting cooperation.
Keep Your Social Media Activity Updated.
It is recommended to share at least one post on social media platforms like Facebook and Instagram and about five posts on Twitter and Pinterest. The trick is not only to create fascinating content but to keep your online presence active. You should explore various AI-powered chatbots that can reply right away and direct your online customers straight to your phone or share important information like your working hours, current discounts, menus, and the ways to reserve a table. It will keep your social media pages active and will help people see that they came across something that has updated information and someone who can respond and provide a contact phone or driving directions. Despite the possible use of chatbots, it also makes things much more human!