Nowadays, businesses of different directions look for efficient ways to promote themselves, and restaurant business is not an exception. Surely, you may know numerous great local places that you attend regularly, and you think they need no promotion. However, the competition is growing as well as restaurant business trends and consumer demands. Your customers need to know that you are keeping up and developing.
Blog is an excellent tool to announce all innovations and changes you do in your restaurants. Thus, we would like to provide you with some recommendations on how to attract people to your blog and really engage them into professional writing content.
Video recipe tutorials
Attending the restaurant means that you are going to have very delicious dishes which you could hardly cook at home. However, to make your restaurant blog more engaging for your regular and new customers, we would recommend sharing some recipes on your social media, including all details and secrets that make certain dishes taste like at the restaurant. It should be a 20-minute complete tutorial of the recipe. It would be more interesting to watch a one-minute video recipe tutorial with different fascinating effects applied to it. Additionally, all the ingredients, recommendations, and pro tips can be included in the text below the video content.
To define what recipe your followers expect, you can arrange the quiz in advance to select the priorities for your future video tutorials, as the shooting commonly takes several days of preparation and cooking. To ensure the high-quality and modernity of your video content, we advise hiring experienced local SMM specialists or clip makers.
Behind the scenes
When people attend your restaurants and read about them on social media profiles, the picture looks perfect. It may seem that your business and staff deal with no troubles and challenges on their path. According to the writing service Rated by Students, by showing behind-the-scenes situations, you show your trust and reliability to your customers. It is also a great way to show what problems your restaurant struggles with and what solutions you and your team provide. The restaurant business requires constant evolution and changes—in the name, in the interior, in the staff, and so on.
For instance, if you are going to open another location for your place, you surely can share every tiny detail related to this process. Tell followers how you created the idea to scale, where you were looking for investment, how you were looking for the location to rent, how many new people you hired, and what new customers can expect from the new location. It creates the effect of the presence of your followers in the life of your restaurant business.
Share the reviews of critics
If your restaurant business has been on the market for a while and is in demand among local citizens, then you are surely familiar with restaurant critics. Some of them may visit your place suddenly, while some come due to your personal invitation. In the first case, we suggest you be sincere with your customer and blow subscribers and all the reviews your place receives—positive as well as negative. It also shows what challenges businesses can face and the ways how to handle all these situations.
If you decide to invite famous critics to assess your place, it has no relation to paid reviews. You just provide the honor and appreciation to the community for local critics to make your services better. Basically, the main purpose of such reviews is to improve your restaurant's business overall, not just to highlight your weak sides. Sometimes you may not notice your cons until professional critics tell you about them from their point of view.
Promote updates in the menu and service
As we mentioned, the restaurant business requires regular changes to keep up with the competitors and meet the demands and expectations of their customers. For example, it can be menu changes like including seasonal positions and offers. You need to announce the new positions on the blog, provide printed fliers and updated menus, etc.
Another example from custom writing service Top Writing Reviews is announcing the opening of the delivery, and new services within your restaurant like the kids' room. Foremost, it shows your business growth and development thinking on how to improve it for your regular customers. Secondly, you maintain your restaurant according to the latest market trends, engaging more new customers via your blog.
Arrange contests and loyalty program for clients
Different contents and general loyalty programs for your regular customers is one of the best ways to attract them to your restaurant blog and social media as well. Think of the details your loyalty program could provide to offer benefits for visitors as well as your business. There can be diverse sizes of discounts available to a certain range of dishes at your places. Also, it can be combo offers like offer two cocktails and get the third for free and so on.
Talking about the contests among customers, the conditions can be various, for instance, following your blog on social media to become a participant of the contest. However, if you want people to take part in such activities, the award needs to be decent. For example, it can be a completely free dinner for a family, a week of free drinks, a month of free lunches, and so on.
All in all, the thematic and specifics of your restaurant blog depend on your peculiarities and specialization. Keep figuring out your weak sides, customer needs and expectations to keep up with them and provide high-quality services at your places. Blogging is a great tool to enhance the reputation of your business and engage more new visitors to your restaurant.