February 27, 2013

Marc Jacobs New Diet Coke Bottles Out

A while back, we reported that Marc Jacobs has joined forces with Diet Coke. The beautifully designed new Diet Coke cans are out. I can't wait to add them to my collection... To mark the pop’s 30th anniversary, Marc Jacobs has created one design for each decade, the Eighties, Nineties and Noughties.


Coca-Cola has launched a limited-edition collection of Diet Coke cans designed by their newest creative director Marc Jacobs to fete the soda brand’s anniversary in Europe.

The trio of cans pays tribute to the fashion decades of the 1980s, 90s and 2000s, with each silhouette created to incarnate the woman of her time. Inspired by the bright lights of Broadway and Radio City Music Hall where the zero-calorie drink first made its global debut in 1982, Jacobs sets a tuxedoed woman against a motif of butterfly bowties for the 1980s, for instance. According to Jacobs, the 1990s were marked by glamor and “sartorial audacity,” represented by a dame clad in a fuchsia frock, long gloves, stiletto heels and extravagant felt hat. And the first decade of 2000 can be characterized by a collision of sporty chic energy, incarnated by a silhouette sporting a bob, geometric stripes and a houndstooth bikini bottom.

“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign,” says Jacobs, “Diet Coke is an icon… and I love an icon.”
Categories: News





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