With the KeyKeg®, OneCircle showcased circularity as an achievable objective in this part of the packaging market. In order to fulfil that promise, OneCircle creates a network of partners for the collection and recycling of recyclable Kegs. It is gratifying to embrace an experienced and specialized partner such as Infinitum as a recycling partner for the Norwegian market. Infinitum has already set up a deposit system and will collect used KeyKegs as of September 2021, recycling them for reuse as new KeyKegs — fully embracing the circular design in all OneCircle Products.
By introducing a plastic and can deposit scheme for beverage, the Norwegian producers and retailers have created an efficient solution for recycle and reuse valuable material as HDPE, PET and aluminium and this shared focus on sustainability aligns perfectly with OneCircle’s values and ambitions. The Infinitum team will work hard to offer our KeyKeg® customers a truly circular solution while also simplifying the collection process for end users.
Kjell Olav Maldum, CEO of Infinitum: ‘When OneCircle contacted us, we saw this as an exciting challenge to set up DRS for KeyKegs. OneCircle and Infinitum share a philosophy, which they expressed in producing Kegs, as we do in recycling plastic bottles and cans. That is why we are able to excel in environmental solutions with high-performance logistic services.‘
Cathy Kerssemeijer, OneCircle Account Manager Norway: ‘The collection and recycling service that Infinitum delivers, goes above and beyond our expectations. We are truly proud to be able to be part of their ongoing plans for positive change across Norway.’
Thanks to partners as Infinitum, we were able to make an ambitious leap, increasing KeyKeg® recycled-material content from 30% to 45%. And still moving this figure upward in a continuous improvement process.