March 13, 2018 Dubai UAE GCC Middle East

The Sheraton Hotel Jumeirah Beach Resort

Arriving at 2 am, the receptionist was waiting for me, greeting and welcoming me with my name. Welcome, Mr. Rahayel. I was checked-in and shown to my room to discover, in 2018 a smoking facility. In 2018, people still smoke in their rooms, a very ugly smell in a twin bedroom when I was clear to have a non-smoking king-size bed. The Sheraton located in the heart of Jumeirah beach resort is an hour away from the airport surrounded by a handful of restaurants facing the newly built Dubai Eye.


This hotel has indeed a perfect location.

Not the newest of hotels I’ve been to, the Sheraton feels old; Wood and gold finish, reflective marble and French renaissance sofas, dark wooden tables at breakfast and thick carpets. The room feels a bit dull, lacking freshness and style as well as the bathroom not equipped with the latest technologies of this decade.

Problems might occur, it’s how they are handled that makes of a hotel a professional establishment! Staff was welcoming and attentive proposing alternatives to the smoking smell of the room, especially on the next morning. The manager interfered turning my stay into a memorable one.


Breakfast is served every morning until 11 am. Four islands of endless choices with a middle area for live eggs. Fruits, cheeses, hot meals, vegetables, cereals and bread, the hotel caters to families of which I met many. Parents and their kids, old people coming for a touristic visit with very few businessmen; I felt lost!

Endless choices but a lack of attention and cleanliness for a five star; empty bowls, dirty spoons, tablecloth with spots all because the staff was not walking around the tables to perfect the details.

Down at the reception, a professional manager, a big smile on his face, promised a better room for the night. After a cup of coffee, pampered by Jose the restaurant supervisor on duty, I went back up. 

Back to the room, I was positively surprised! An Ozone machine installed in the room cleaning the air absorbing the smoking smell; bravo guys, you rock! It’s not about the problem itself but about how it’s handled; the manager on duty did a great job.

And here is where the interesting story started; posting three photos of breakfast on my Instagram, the hotel spotted me and associated this smoking incident to my name; Pampering started by having a box of dates in the room, a plate of cakes and another of fruits. I was upgraded to a suite and invited for a complimentary dinner on the house. A professional service I was honestly not expecting at all. 


The suite:

  • A seating area
  • A dining table
  • A working desk
  • A large double bed
  • The same bathroom is available in all other rooms.

After a long night sleep, and while checking out, I was welcomed at the reception by the manager, that same manager who pampered me during my stay making sure I leave happy and satisfied. The hotel is old but seems appreciated by a local and international clientele; all rooms were fully booked. Check out the photos and plan your next stay.


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