Parisian concept fashion and lifestyle store Colette has teamed up with McDonald’s on a limited-edition clothing and accessories collection featuring the fast food chain’s most iconic products.
Get ready to wear your Big Mac, the Happy Meal and the Sundae which are the stars of this capsule collection, which includes tees, shoppers, scarves, phone cases and notebooks. The fun designs feature quirky pixelated “pictogram” images of burgers, fries and sliced cheese.
McDonald’s is enormously popular in France, with almost two million meals sold every day in the country. It is for this reason that the chain has chosen Colette as its collaborator on the quirky “everyday” food-themed items.
Colette, synonymous with the coolest and the kitschiest of the design world, is a byword for Parisian style. Its other high-profile collaborations include projects with Pharrell and Hello Kitty, while current projects include a line with hatmaker Nick Fouquet and luxury watchmaker Dietrich.
The McDonald’s collection will be available exclusively at Colette and online this month, May.