March 28, 2014 Keserwan Lebanon Middle East

Endulge in Some Guilt Free Kaak

Chayeb... I think many of you already know them or have heard about them - A bakery specialized in whole wheat bread and Kaak. Chayeb has been known to provide Lebanon, specialized products based on wheat with the utmost professionalism and perfection. I've been a fan of this product for so long and decided to pay the company a visit.

Chayeb_Whole_Wheat_Bread_Lebanon52

Chayeb started in 1990 as a family company producing bread for the family members. Later, in 1995 and due to popular demand they decided to start distributing to the country. Bread, whole wheat, sugar free bread... but the main item they have been known for around the country is a their Kaak... and lately their new brand called "Les Festives".
 
Chayeb_Whole_Wheat_Bread_Lebanon39
 
The kaak which is a whole wheat product is mixed with canola oil, is sugar free, ghee free (Samneh), salt free and milk free. To give it a unique flavor traces of chickpea yeast and mahlab (ma7lab) are added. This Kaak has some important advantages being cholesterol free and does not contain trans-fats at all. I think we should all eat from these, don't you think.
 
Let me take you through the the making of a bread loaf:
  • Wheat arrives to the company directly from Australia
  • The milling process starts in-house to transform the wheat in whole wheat flour
  • Moving to the bakery, a mix is prepared of sea salt, natural yeast, water and whole wheat
  • Mixing, followed by resting the dough for thirty minutes
  • Here the process starts by cutting the dough
  • Fist stage proofing (tekhmir)
  • Shaping the dough
  • Second stage proofing
  • Baking in state of the art ovens
  • Cooling of the bread on the long conveyor belt of around 120 meters
  • Quality control: counting seven doughs per bag while putting the badly looking ones to be distributed later on
  • Packaging in a clean environment by employees cleaning their hands and wearing gloves that are changed every thirty minutes
What caught my attention is the cleanliness. Bread is never touched by hand. All workers wear gloves, which is nice to see. I've been to other bread factories and have not seen them deal with bread this way... 
 
Chayeb_Whole_Wheat_Bread_Lebanon60
 
Back to the kaak, other than the fact that this product has great advantages, their packaging is unique. Each 50g (7 to 8 fingers) are packed individually to preserve their freshness, then every eight mini bags are packed together in a large bag. A great snack, I would say...
 
Let's not forget their newest product "Les Festives"which are small healthy snacks and sweets that use the same recipe as the Kaak, only these bites are filled with dates, figs or apricot. Sweet fingers that can be devoured with some 5 o'clock tea or as a quick morning breakfast.

Touring the factory, I discovered that Chayeb produces, for the first time in Lebanon, a frozen pizza ready to heat and serve. A half cooked whole wheat dough, sugar free, covered with tomato sauce, cheese, thyme, ham, olives and mushrooms; that's the traditional one. Two new items are upcoming, Margherita light and another with sour cream and salmon.

I enjoyed my tasty discovery and went back home with a bag filled with all their produces to enjoy.
Categories: Tasty Discoveries

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been there? what was your impression? (10/10)

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