February 17, 2018

Pepsi Introduces ‘Bubly’, A Zero-Calorie Sparkling Water

Meet bubly from Pepsico, a new sparkling water that combines refreshing and delicious flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.


Available across the U.S. beginning February 2018, bubly is available in eight crisp flavors that are as fun to say as they are to drink: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly.


Each bubly flavor features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab (like "Hey u," "hiii," and "yo") and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me," and "love at first phssst"), for maximum enjoyment and smiles. To meet a variety of ready-to-drink packaging options, bubly will be available in 12oz. cans (eight and 12 packs), as well as 20oz. single-serve bottles – perfect for every consumer lifestyle and occasion.


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