Dubai, UAE – September to November 2025 – Following the resounding success of Season 1, Zaroob and NoGarlicNoOnions are proud to announce Season 2 of their groundbreaking culinary collaboration. This new chapter will feature seven new food heroes, each bringing authentic Levantine flavors and untold stories of resilience, heritage, and passion. Running now until the end of November, this season continues the mission of upscaling authentic food, driving economic growth, and connecting cultures through street food.
A Legacy Continued
Season 1 introduced Dubai to the unsung heroes of Levantine street food, from masters of saj and manakish to the legends of foul and hummus. By spotlighting real people behind iconic dishes, the collaboration bridged tradition and modernity, bringing local authenticity to the forefront of Dubai’s food scene.
With Season 2, Zaroob and NGNO are raising the bar. This season is not only about food – it’s about empowerment, sustainability, and cultural connection, placing Levantine cuisine on the global map as a driver of both economic growth and cultural pride.
Seven New Food Heroes
Throughout the season, seven culinary pioneers from across the Levant will take over Zaroob’s kitchens, offering menus that embody authenticity, creativity, and heritage. These heroes are farmers, artisans, and cooks whose stories resonate with resilience and passion – transforming food into a tool for identity and progress.
Guests can expect a rotating menu of authentic Levantine street food, from saj and manakish to soulful Lebanese mezze and refreshing traditional drinks, each crafted with original ingredients to ensure true flavor.
Connecting the Arabic World – and Beyond
Food unites people, and Season 2 extends Zaroob’s mission of cultural exchange. Visitors from all over the world, like Malaysia, China, India, and much more have already joined the journey, highlighting how Levantine street food transcends borders. By welcoming diverse audiences, Zaroob is reinforcing Dubai’s role as a global hub of culture and cuisine.
Food as an Engine of Growth
At its heart, this collaboration is about more than taste – it’s about impact. By showcasing local heroes and scaling authentic street food, Zaroob and NGNO are supporting livelihoods, promoting small businesses, and positioning Levantine cuisine as a catalyst for economic development and culinary tourism.
A Dining Experience Like No Other
Zaroob’s vibrant ambiance, live cooking stations, and storytelling menus create an immersive dining experience that allows guests to savor authentic flavors while connecting with the people and traditions behind them. Every dish is a celebration of the Levant – raw, authentic, and unfiltered.
About Zaroob
Zaroob, located on Sheikh Zayed Road and Motor City, is a Levantine street food restaurant offering a dynamic and authentic dining experience. Known for its live cooking stations and contemporary approach to tradition, Zaroob celebrates the spirit of Levantine street food while bringing it to a global audience.
About NoGarlicNoOnions
Founded by Anthony Rahayel, NoGarlicNoOnions is a leading food and travel platform dedicated to uncovering hidden culinary gems across Lebanon and the Arab world. With a mission to celebrate food as culture, NGNO has become a trusted source for authentic Levantine stories, connecting people through food, travel, and experience.
Follow the Journey:
Instagram: @zaroob | @nogarlicnoonions
