Coca-Cola Life just opened a pop-up store in London starring British supermodel and actress Rosie Huntington-Whiteley. The drinks giant launched the new drink in the UK this month. It is sweetened with stevia and has a third less sugar and a third fewer calories than normal Coca Cola. With the Coca-Cola Life pop-up boutique people are invited people are invited to finding a healthy and happy balance in their lives.
Coca-Cola trialled the drink in Chile and Argentina and the UK launch is the first in Europe this month.
The stevia sweetener has gained European approval in 2011 and is being used in a variety of products to reduce calories. Coca Cola said it already uses it in Sprite and its Glacéau vitaminwater.