Have you heard the latest news? Diet Coke is joining yet another fashion designer to launch a new limited edition series of cans; only this time marks the first time that Diet Coke has used photography on its bottles. British designer, JW Anderson is all set to put his creative skills to test by designing a Diet Coke bottle inspired from his autumn-winter 2015 women’s ready to wear collection.
J.W.Anderson, has also created two T-shirts and a notebook to accompany the launch. All of it is a part of Diet Coke’s Regret Nothing campaign, which encourages consumers to “embrace their impulsive side”.
A limited-edition collector’s box set – featuring JW Anderson’s Diet Coke bottles and notebook – will be available from Harvey Nichols stores nationwide from August 17.
Check out what the designers says: