The availability of the “About Us” on the restaurant business site is not an obligatory action, but the majority of brands commonly have it. It is a good way you can communicate with your clients and tell them more about your brand, its uniqueness, and its value in the niche.
In this article below, we are going to discuss what content should be included in the “About Us” page to make it appealing and engaging for customers.
Provide reviews of the critics
You can write down thousands of articles where you can praise your restaurant, team, and services. However, people who are not familiar with your brand, will not likely trust these words from the owner if they are not proven with critical reviews. Surely, your restaurant can receive good as well as bad reviews, but your task is to show that you are growing and improving. So, when writing the “About Us” page just put the summaries and links to the full reviews, add the awards and certificates your business has been granted, and compliments from famous critics or guests. Due to custom writing reviews Trust My Paper, This information will add credibility to your brand and engage new clients who have never visited the restaurant before.
Show and describe your team
“About Us” page of course requires narration about your team, your closest colleagues, and the working atmosphere you have at the restaurant. We recommend including everyone from your team to be maximally open to clients and consider every worker as an important component of your brand. Foremost, arrange a general photo session for your team, where you need to take the team photos as well as each employee separately to add the photo to the further description on the business website. Make sure the team block looks appealing on the site—add a high-quality photo of each worker, add the position in your restaurant, and a short description with responsibilities and experience. In addition, you can include 1-2 sentences about the work in your restaurant for each of the employees, but don't beautify this content.
Write the story of the foundation
Every young entrepreneur is willing to find out the stories of the success of great businesses. If you suppose your brand can be included in the list of such, then the “About Us” should start with the story of how your brand appeared and the challenges you had to overcome to be where you are now. Tell the readers how the idea has come to your mind, what partners helped you to start a business, how your relationships were building, what pitfalls you knew about, and what issues were revealed to be unexpected. As the writing service Best Essays Education suggests, It is about your own feelings and emotions you went through while founding the restaurant business. The most interesting part for all readers and entrepreneurs is always the starting capital and investors. So if you can share the working methods of looking for investment, you can also describe them in this block.
Present your unique value proposition to customers
The competition in the restaurant business is pretty high. We see new places opening literally every week. Every owner tries to find his uniqueness and differentiators from others to attract more new clients. The first task is to specify what your uniqueness is, and what you can offer to your consumers instead of your direct local or global competitors. After you and your team reach an agreement on your value proposition, then you can present it to your potential guests on the “About Us” page. The humiliation of other restaurants is the worst strategy you can select. Instead, you need to focus on your benefits and the value that you can provide your clients. If you want to stand out from your competitors, don't pay much attention to them, just follow the market and audience needs and expectations to adjust your business to them.
Update the page due to the changes in your business
The main condition of a credible online presence of your restaurant business is always keeping an eye on the changes within your business and announcing them to your clients. For instance, if your team is changing, like someone has been fired or hired, you can delete or add the next information on the “About Us” page as soon as possible. If your partners are changing, or if some locations are closing, you should also update the contact information on this page to keep readers up to date on what is going on in your business at the moment. The same approach needs to be used if your restaurant receives a new award, certification, or review from a critic, and this type of content is necessary to add in the short term.
All in all, the “About Us” is the possibility to shortly tell about your brand, its foundation, team, and peculiarities to your future guests. Overall, you can publish any information you think is necessary on this page, but consider the design to make it clear and easy to read. The more your guests know about your brand, the easier it will be for your brand to build trusting relationships with them.