October 30, 2020

KitKat Launches Limited Edition Packaging to Encourage Recycling

KitKat in Australia has made an amazing move to encourage consumers to recycle. The chocolate company has temporarily updated its iconic logo on the chocolate wafer wrappers to resemble a recycling symbol. “Recycle me, give the planet a break,” the wrapper reads, playing on the “have a break, have a KitKat” slogan.

The temporary logo change is part of KitKat’s ‘Give the Planet a Break’ campaign to educate people on how to recycle soft plastics correctly.

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