With more than 60 luxury brands and the title of the world’s most valuable brand, you only wonder when this luxury brand will venture into the hospitality business, offering customers a taste of indulgence. Louis Vuitton- Moet Hennessy, or better known as LVMH group, has finally ventured into its first ever hotel known as White 1921 in commemoration and to honor the 1921 Moet & Chandon champagne that has been widely regarded as one of the best champagne producing year in the world. Located in Saint-Tropez on the renowned Place des Lices, the boutique hotel features eight rooms with a bar and garden that was designed by Jean-Michel Wiimotte. Each room is individually designed and decorated with a special theme and personality, indulging its guest with a unique experience that is accompanied by the finest champagnes and cocktails. The hotel boasts a cellar that was specially equipped with the best selection of champagne and wines including a very rare vintage Moet & Chandon 1921.
With only 8 rooms available and the hotel operating during spring and summer till October 7th, this perhaps the time to jet set off to St. Tropez anytime before October 7th.
Hotel White 1921 has now joined the list of the most luxurious designer hotels like Bulgari in London, Giorgio Armani hotel in Milan, Bottega Veneta hotel suites, and luxury residences like the world's first Hermes decorated apartment in Singapore, Missoni luxury residences in Manila and the limited edition Versace homes, to name a few.
The rooms offered in White 1921 ranges from $340 to $815 per night, remarkably affordable for a luxury boutique hotel by LVMH as compared to other designer hotels.