March 04, 2017

Semsom Celebrates Freekeh Day on March 4th

Freekeh has finally found its rightful advocate with Semsom’s upcoming "Freekeh Day".

freekeh infographics

While Freekeh has been on the tips of foodies tongues for a few years now as the supergrain to topple quinoa from its pedestal, the people at Semsom have brought their characteristic style and panache to this ‘Green Wheat’ that will truly capture the public imagination.

About Freekeh: 

Freekeh is a cereal food made from green durum wheat that is roasted and rubbed to create its unique flavor. It is an ancient dish derived from Levantine and North African cuisines, remaining popular in many countries of the eastern Mediterranean Basin where durum wheat originated.

The wheat is harvested while the grains are yellow and the seeds still are soft; it then is piled and sun-dried. The piles are carefully set on fire so only the straw and chaff burn, not the seeds. In these controlled conditions, the high moisture content of the seeds prevents them from burning. Next, the roasted wheat is subjected to threshing and sun-drying to make the flavor, texture, and color uniform. This threshing or rubbing process of the grains gives this food its name, farīk or “rubbed”. Finally, the seeds are cracked into smaller pieces so they resemble a green bulgur.

Offering three incarnations: 

A refreshing and colorful salad starter; a hot and comforting chicken main and a fragrant and delightful dessert, Semsom are confident that its customers will feel as celebratory as they do about this special grain. Semsom’s motto of ‘spreading the love’ Lebanese style means that on Freekeh Day Semsom will be giving their Freekeh dishes to their customers on the house.

Passionate about spreading the twin message of the health benefits of Lebanese cuisine as well as the innovative twists that characterize Semsom’s spirit, they have made an infographic detailing the health benefits of Freekeh as well as an enticing video showing the preparation of their Freekeh salad starter and chicken main courses. 

Freekeh Day - March 4

Let's celebrate #Freekeh with a twist! Semsom is crowning #Freekehday with a selection of dishes for you to try this March 4th at our branches!

Posted by Semsom on Thursday, March 2, 2017

Join Semsom and the world on March 4th for Freekeh Day!

Categories: News





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