If you believe that the time has come for you to move your NYC restaurant to a new location, there are a few things you need to know upfront. The relocation of your restaurant to a new location is much more difficult than regular relocation. It takes a lot of manpower as well as a lot of time and careful preparation. Your difficulties and pending duties may seem disheartening at first, but know that they are all part of the process of a successful restaurant transfer. You need to make a comprehensive logistics plan. This plan will guarantee that each phase of your relocation is as efficient as possible. If you don't know how to do this, we are here to help. Here are a few things to consider when moving your NYC restaurant to a new location.
Select the Best Location
When you are looking for a new location, the main thing you need to pay attention to its potential to bring in new customers. A new site should give you all the advantages that your previous one did not. To do this, you should extensively investigate several locations. The first element you should consider is the demographic you want to serve. The close second element is the foot traffic in the new area. The higher the traffic, the more people will come to your restaurant. However, don't forget about your present clientele. If you relocate to the other side of NYC, you may lose many of your usual customers, which is OK if you want to target a brand new market.
Furthermore, Accessibility and visibility are also essential variables that might help you succeed. It seems that if your new site is visible from major highways and readily accessible, you'll have more prospective clients. Finally, check to see whether your present providers and suppliers are serving the new location and tell them before you relocate. However, you must also be aware that the higher the traffic for a location, the more it will cost. Therefore, you need to think about the cost vs. profit profile of your new location as well.
Will You Purchase or Lease Your New Location?
The location and the amount of money you have to spend determine whether you should buy or rent a restaurant. Rents in densely populated downtown areas are likely to rise, so spending a little more upfront may make sense. If you purchase a modest location in the suburbs and then open a restaurant away from heavy traffic areas, you can also make a profit. This will draw an increasing number of people moving away from major cities because of the high cost of living. Even though renting is more expensive in the long run, it is an excellent short-term option for people just starting out in the restaurant business. An entire year is needed to accurately assess a location's rate of development. As a result, buying a restaurant at the beginning of your business could be detrimental to your success.
You Must Keep Your Current Customer in the Loop
As we've mentioned previously, you should try to maintain as many of your current customers as possible after you move. In order to do that, you need to let them know when you are moving your NYC restaurant. However, changing your social media accounts and website information weeks ahead of time would just generate confusion. Instead, make the changes shortly before your new location opens. Once you've decided on a new venue, you must notify all your customers. You may utilize brochures and newsletters, or if you run a restaurant blog, with a blog post. Another thing that will help you keep your customer base is to give them some incentives to come to your new location. Coupons or discounts are a great way to welcome old customers back to your new location.
Determine the Best Time to Move
There is no way around it, you will lose some profit during your move. However, there are things that you can do to minimize it. To do this, you must carefully plan your relocation and determine the best time to relocate. You don't want to disturb your business, so consider relocating towards the end of the day, on the weekend, or even on holiday. It should go without saying that you should rely on a trusted team of commercial movers to handle this move for you. Therefore, before you agree on a date, you should discuss it with your contractor.
This will assist you in developing a relocation strategy that will not cause your business to close for an extended period of time. To make the transition as smooth as possible, you should prepare the new location before transferring your entire restaurant. Check to see if everything is working properly in your new location and if any potential issues need to be addressed. You should also do some general cleaning. However, keep in mind that you will need to clean up after the move.
Don't Try to Cut Corners When Moving Your NYC Restaurant
You must move your restaurant carefully if you want to keep profit loss to a minimum. A restaurant relocation is a big deal; therefore, you shouldn't cut corners. Most business owners do this because they believe they will save money. Some of them even try to move their whole restaurant by themselves. However, you risk making a mistake that can cost you more than hiring professionals if you do this. This is exactly why Roadway Moving experts recommend that you always hire a professional to do the heavy lifting for you. The risk that comes with trying to save money can be worth it in some situations, but moving your restaurant is not one of them. Especially if your whole livelihood depends on the success of the business.
As you can see, there are many things to consider when moving your NYC restaurant to a new location. However, if you plan ahead, you can minimize the time and stress that usually come with relocations of this nature.