The Ministry of Tourism launched the “Smile Lebanon 50/50” campaign in cooperation with the Middle East Airlines and all sectors of tourism in Lebanon. This campaign aims to promote and boost tourism in Lebanon during the period January 8th- February 28th 2013. The Tourist in Lebanon will have special offers: 50% discounts on airline tickets, hotels, shopping and will get special rates at restaurants as well.
The tourism industry in Lebanon has been historically important to the local economy and remains to this day to be a major source of revenue for Lebanon. Before the Lebanese Civil War, Beirut was widely regarded as "The Paris of the Middle East," often cited as a financial and business hub where visitors could experience theLevantine Mediterranean culture. Lebanon's diverse atmosphere and ancient history make it an important destination which is slowly rebuilding itself after continued turmoil. Lebanon offers plenty: from ancient Roman ruins, to well preserved castles, limestone caves, historic Churches and Mosques, beautiful beaches nestled in the Mediterranean Sea, world renown Lebanese cuisine, nonstop nightlife and discothèques, to mountainous ski resorts.
Significant private investment is currently being made in the modernization and expansion of this sector and international hotel companies have returned to Lebanon. Casino du Liban, which historically constituted a major tourist destination, reopened in 1996. Lebanon is the only country in the Arab world that offers skiing and related winter sports activities. The largest ski resort in the country has been expanded and modernized. The Government believes that, because of the return of peace and stability to the country and with the development of the necessary infrastructure, tourism will again contribute significantly to Lebanon's economy. Lebanon's tourism industry also relies on the large number of Lebanese living abroad, who return regularly to the country during the summer season.