May 03, 2013

Docle Vita Experience from Haagen Dazs

Creating the Dolce Vita experience, Haagen Dazs has released new flavors that will optimize the Mediterranean experience during the hot days...Sea Salt Caramel, Dark Chocolate Chip, Vanilla Bean, Stracciatella (like a sweeter version of chocolate chip), Cappuccino, Limoncello (made with lemon and vodka), and Black Cherry Amaretto (made with black cherries and Amaretto) - need I say more...

Limoncello“Our goal was to create a campaign that captures ‘La Dolce Vita’ and immerses our fans in the Italian culture through sight, sound and, of course, taste,” said Häagen-Dazs brand manager Cady Behles. According to the company, Häagen-Dazs is the first “super premium” brand to offer gelato.


Seven new flavors started appearing on shelves in April, accompanied by a mouth-watering description from Behles:

“Leisurely strolls through the piazza at dusk, an appreciation of centuries old craftsmanship, and a love of food that borders on obsession, these are the essential Italian moments we had in mind when creating Häagen-Dazs Gelato. As the first super premium national brand to offer gelato, we wanted to make sure we got every detail exactly right by providing those who know and love our brand with the perfect expression of the Italian experience.”


If you happen to spot them in Lebanon before me, let me know...

Categories: News Ice Cream & Gelato


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