The taste phenomenon that took Dubai (and social media) by storm is finally crossing borders. This October, FIX Dessert Chocolatier will finally be landing in the UK. A milestone moment for the home-grown brand behind ‘The Original Dubai Chocolate’ as it expands outside of the UAE for the very first time.
From 27 October to 23 November, the world’s most famous department store will be welcoming FIX, whose bold colours, cheeky branding, and out-of-the-box creations have made it a cult favourite. Think spectacular chocolate, theatrical moments, and that signature FIX flair – presented with the wonder and exclusivity that only Harrods can conjure.
Sarah Hamouda, Co-Founder at FIX Dessert Chocolate, commented, “This is such a full-circle moment. FIX has always been about blending cultures; in this instance, my London upbringing and Egyptian roots with Dubai’s unstoppable energy. Launching our first international pop-up with Harrods just felt right. We can’t wait to see how UK customers react when they step into our world.”
Brought to London by Imagine FMCG, this exciting move follows FIX’s viral breakout in January 2024 with its signature ‘Can’t Get Knafeh of It’ bar – enfolding the flavours of knafeh and pistachio in premium chocolate. Now, with a huge international fanbase begging for a taste, the UK can finally get its FIX.
Keep your eyes peeled for further updates @fixdessertchocolatier.
