April 16, 2013

Horeca 2013: Lebanon's National Hospitality Show

This year's Horeca, the annual meeting point for the hospitality industry professionals, has come to end. The event, which took place across four days, celebrated Horeca's 20th edition, while rewarding excellence through various competitions, celebrating creativity on many levels, launching new products, showcasing latest innovations as well as enjoying live cooking and tasting by chefs from around the world... not forgetting conferences organized by the syndication and its key players.

For all professionals in the hospitality and food industries Horeca has become a platform for people in the industry's business and trade and definitely an interest for NGNO. I walked through the exhibition, scouted the various halls, discovered new items as well as met some interesting professional people who have a lot to offer the hospitality industry in Lebanon...


Exhibition Halls:

  1. Hall A: Exhibition section where industrial machinery, simple booths divided by the regular aluminum separator.
  2. Hall B: Different kinds of foods and agricultural products exhibited, coffee brands, pastries, various competitions, live cooking, tasting... People swarmed to watch live cooking and get a taste of food prepared by well-known chefs and annoying speakers with the chef voices trying to entertain the hungry guests.
  3. Hall C: This hall included the wine & media section. The booth designs were out of this world. I guess they were competing on "Who has the largest show-off booth".


The Different Exhibitors Categories:

  • Associations
  • Beverages
  • Catering Equipment
  • Coffee & Tea
  • Consultant Recruitment & Franchise
  • Education (Universities)
  • Embassy (Brazilian, Italian, Spanish, France)
  • Food Industries
  • Gas Suppliers
  • Hotels
  • Hygiene
  • Interiors (Tabletop, Linen, Uniforms, Amenities, Furniture & Furnishing)
  • Ministries
  • Media
  • Packaging & Labeling
  • Pastry & Bakery Services Companies
  • Tech Zone (Software Audiovisuals & Pro)


Competitions: Pastry: 

  • Theme Celebration Cake Four Elements
  • Open Showpiece Chocolate Sugar & Bread
  • Three Plated Dessert Presentation


  • Six Course Set Dinner Menu
  • Cold Platter of Fish, Poultry or Meat
  • Cold Canapés


Live Competitions: Lebanese Cuisine: 

  • Live Lebanese Sandwich
  • Live Lebanese Sweet
  • Live Lebanese Dish
  • Live Lebanese Mezze

International Cuisine:

  • Live Seafood Dish
  • Live Fresh Pasta Dish
  • Live Pastry
  • Live Meat Dish

Sandwich making:

  • Prunelle Senior Sandwich Making Competition



  • Jaques Charrette, Former President D L Academie National de La Cuisine De France
  • Pierre Caillet, 1 Michelin Star Chef/Best Craftsman 2011 France
  • Ludovic Chesnay, Culinary Consultant /Elle Et Vivre International
  • Claire Clark, Best Crafts Worker In Britain -Best Pastry Chef In 2005
  • Giovanni D'amato, 2 Michelin Star Chef- Chef Owner Ristorante II Rigolotto, Piazza Matri -Italy
  • Jean Francois Deguignet, Pastry Chef & Technical Director LE Cordon Bleu Paris
  • Roland Herzog, Co-Founder World Bread Contest -Bread Ambassador France
  • Samoan Hilal, Culinary Creative Development & Production Director MMC Catering Kuwait
  • Tarek Ibrahim, Business Development Manager Meat & Livestock Australia MENA, Certified Executive Chef American Culinary Federation, Certified Global Judge World Association of Chefs Societies (Wacs), Egypt
  • Christophe Marguin, President Toques Blanches Du Monde France
  • Mohammad Orfali, Executive Chef Falafel TV
  • Francois Pozzoli, Founder World Bread Contest Best Craftsman in France 2004
  • Lucien Veillet President Academie Nationals De Cuisine France

Live Junior Chef Competition (3 Categories)

  1. Live Junior Chef Cooking Competition
  2. Live Junior Pastry Competition
  3. Prunelle Junior Sandwich Making Competition



  • Souheil Al Ghazal Executive Chef LE Royal Hotels & Resorts Beirut
  • Simon Attalah Executive Pastry Chef Fauchon Paris
  • Ludovic Chesnay Culinary Consultant Elle et Vivre
  • Claire Clark
  • Jean Francois Deguignet
  • Thomas Figovc Executive Chef Phoenicia
  • Abdallah Khodor Executive Chef LE Gray
  • Chadi Zeitouni, Future TV Chef

Atelier Gourmand:

Barbara Massaad, author, photographer, and TV host as well as food consultant... animates celebrity chefs while they share their passion and innovation in live cooking demonstration and tasting sessions.


Art de Service:

Food service professional and universities students showcase their talent and know how in table setting as well as F&B techniques

Lebanese Bartender Competition:

The best of each outlet compete and mix for the title of best Lebanese bartender

Wine & Beverage Lab:

Discover the latest innovation from the beverage industries and take stimulation business focused ideas from the industry experts from wine tasting as well as wine and cheese matching.


National Extra Virgin Olive Oil contest:

Tasting and rating from olive oil bottles and labels


Designers and galleries reveal the latest design for different kinds of venues

Floral Symphonies:

Complementing Horeca’s 20 years, masterpieces were revealed

Librairie Gourmande:

Revealing the latest cook and food related books

Expert corner:

Consulting to develop and help new concepts & ideas


Categories: News





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