December 16, 2015

Johnnie Walker Blue Label: A Series of Pop-up Stores Across Europe for Christmas

If you happen to be travelling to cities like Milan, Paris, London and Monaco you will come across a series of pop-up stores by Johnnie Walker Blue Label. The concept debuted in Milan on the 27th of November and will end on the 24th of December. It is designed to animate Christmas shopping with an experience of taste and style while giving shoppers a chance to get some last minute gifts.


Shoppers can enjoy a sophisticated lounge inspired space with pieces of unique designs and heated by wood and fine leather furniture. The highlight of Johnnie Walker Blue Store is the bar counter where you can taste the prized brandy and learn all about the world Johnnie Walker Blue Label thanks to the advice of the bartender and an interactive guide that will allow the public to discover the tricks of style and mixing high-quality spirit.

Sounds amazing...

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