June 10, 2014

McDonald’s World's First 3D Mapping: The Reopening of Ain el Mreisseh

McDonald's is undertaking its biggest store-by-store makeover in the chain's 56-year history: The 200 kilo clown of fast food is trying to look more like a grown-up.


Lebanon witnessed the big opening of the newly designed McDonald's Ain El Mreisseh, where the fast-food giant is adding more green, fresher colors, lot's of orange...and more to their new look, which gives the brand a more grown up look.


For the next generation of McDonald's customers, the notion of what a McDonald's restaurant looks like inside and out could be turned on its head. Goodbye, fiberglass tables and industrial steel chairs. Adios, neon-yellow, bright-red interiors. Hello, wooden tables, comfortable faux leather chairs and interiors newly painted in muted oranges, yellows and even subtle greens.


People gathered on Aïn El Mreisseh seaside and watched the branch's transform come live through a spectacular 3D Projection Mapping that started at 08.30 p.m.


Check out how BigMac, McFries and Coke cups took over the building that night through these images...

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