PepsiCo unveiled "Mix It Up," an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent during Milan Design Week, the design industry's premier international event. In partnership with the company’s Foodservice team, @PepsiCo_Design has collaborated with Fabio Novembre, Benjamin Hubert, Karim Rashid and other designers to showcase an interactive and engaging exhibit creating pop culture by blending creativity, design, fashion, music, sport and culinary art in unique and unexpected ways.
The "Mix It Up" space, envisioned by Design Group Italia, showcases PepsiCo Design's recent innovations across its leading brand portfolio of snacks, beverages and nutrition products - from product packaging and branding to equipment and experiences. My favorite must be the Prestige Bottle, with Custom Barware designed by Karim Rashid.
The sleek, modern, aluminum Prestige Bottle elevates the Pepsi occasion – across the trademark, including Pepsi, Pepsi MAX and Diet Pepsi / Pepsi Light – for special events, foodservice partners and influencers.
Karim Rashid is one of the most prolific designers of his generation, with more than 3,000 designs in production and more than 300 awards attesting to his design legend. For “Mix It Up,” Karim created bespoke barware accessories, including an ice bucket, glassware and tray, to complement the newly introduced Prestige Bottle.