February 11, 2013

My New Absolut Bottle: The Art of Photography and Illusion

I'm so excited, now that I have purchased the new exclusive edition of Absolut Exposure - Travelers Exclusive, Honey Lemon and Lemon Grass Flavored Vodka to add to my collection. A unique Traveler’s Exclusive limited edition flavor celebrates the arts of photography and illusion.


Using photography in bottle printing is just one of the reasons I am in love with this new bottle. The in-bottle artwork was made by Swedish director, photographer and artist Johan Renck and features actress and model Lydia Hearst representing three different characters, to illustrate the multifaceted nature of every bottle. Three of these characters — called Carter, Trojan and Dimitty — were selected to illustrate the multifaceted nature of every individual, adding diversity to the product offer as well as an intriguing illusory effect to store displays. By purchasing all three bottles, the consumer acquires an instant ABSOLUT limited edition collection. In addition to the images of Lydia Hearst, the bottle décor also features a bowler hat (a trademark of Johan Renck) and hands ”holding” the image, symbolizing the dual role of the artist — powerful in presence yet invisible in the work of art itself. Launched this January, you can pick up a small brochure with small brochure about the bottle, the idea behind it as well as various recipes including the new flavor.

Categories: News





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